Summary
Welcome to the first post in our series aimed at demystifying the complex world of Revenue Operations. You may have heard the term “dumpster fire” thrown around when describing chaotic or disorganized business systems. We’re here to help you put out that fire, align your teams, and drive growth effectively. Throughout this series, we will follow a roadmap that takes you from the top of the customer funnel to customer support, offering expert advice, best practices, and actionable steps at each stage.
Definition: dump·ster fire
noun — North American slang
A chaotic or disastrously mishandled enterprise infrastructure that is overly complex and actively making operations harder.
“This Salesforce instance is a dumpster fire, and it didn’t get that way overnight.”
Why This Series?
- Comprehensive Understanding: Revenue Operations is a broad area encompassing multiple departments and responsibilities. Our aim is to give you a comprehensive understanding of its components and how they interact.
- Best Practices: We will share proven methods and tips that have been effective for companies, including our own experiences at Cloud Connex.
- Actionable Insights: Each post will include actionable steps that you can implement right away to improve your Revenue Operations.
Revenue Operations Topics
Narrowing down the topics in Revenue Operations is no easy feat, but we believe focusing on the customer experience journey offers a coherent structure. Here’s what we’ll delve into:
- Top of Funnel
- Hand-off to Sales
- Sales Pipeline
- Deal Desk
- Onboarding
- Customer Support
